Reversal of fortunes
 
© Jay Myrdal
Series: 1 of 3
   
 
Agency: War Antony Rust - Art Director: Graham Rust - Client: Booker - Model: Parallax
 
For the launch of a new imported Champaign, we spent much of the budget model making the oversized props in order to make the most of this great idea. Created entirely in camera on 10x8 film, this shot tested our abilities and we had to invent a new technique to achieve it. Several exposure layers were required but the favourite was a compressed air explosion through the delicately rigged bits (on tungsten wire). Madness! It later made its money on library sales.

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