Parts Express - "It's genuine, but where will you find it?"
 
© 2001 Jay Myrdal
Series: 3 of 5
   
 
Agency: MBA - Art Director: Martin Pierson - Client: Mercedes-Benz
 
The above image is one of the later additions to this campaign and the idea was too obvious to resist. The tower, built in my studio stood about 2 meters high. Again the background was a library shot.