| It's
genuine, but where will you find it? |
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| Agency: MBA - Art Director:
Martin Pierson - Client: Mercedes-Benz |
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| "It's genuine but where will you find it?"
This copy line for Parts Express is the hook upon which this campaign
hangs. The above image, the first in the series, establishes the
idea of using genuine Mercedes parts in unusual situations. Stone Henge itself is too controlled and crowded to be of any use as a location so we shot this around the corner in Avebury, also an ancient stone circle site with a very similar feel. The filters were arranged and shot in my studio and composed on our Imaginator systems. The sheep make it for me. |
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