Parts Express - "It's genuine, but where will you find it?"
 
© 2001 Jay Myrdal
Series: 5 of 5
   
 
Agency: MBA - Art Director: Martin Pierson - Client: Mercedes-Benz
 

Tempting as it was to go to the Caribbean to build and shoot this "Atlantis" style picture I was able to do it all without getting wet above the elbow. We constructed a large fish tank in the foreground with airlines and bubbles which I then shot through to the dry studio behind. A smoke machine was employed to de-saturate the more distant props. For practical reasons and limited access to the truck parts we shot this in several pieces and cooked them all together on our Imaginator platform.