Agency: MBA -
Art Director: Martin Pierson - Client: Mercedes-Benz
Continuing the idea of using genuine Mercedes
parts in unusual situations, This image is a rework of the
"Giants Causeway" in Northern Ireland. Because this
ad was produced in the dead of winter, I used a library photograph
for the background and shot the filters in my studio. We were
only given 40 of these 35cm high giants so I had to produce
about 15 different set-ups from various perspectives. There
is lots and lots of repetition but you will be hard pressed
to spot it. A very complicated retouch.
